Vikesh Bhatt

Social powered cultural event – Live broadcasted

For three beautiful days, Sparks EMEA and Generation Black TV - flipped a Brick Lane cornershop into something more than just four walls and a till. Setting Up Shop. A cultural hub bringing, sport, fashion, art and music in a working corner shop. No velvet ropes. Just pure culture, community, and creativity, live and uncut.

Koder said it best, chatting with Amardeep Sura on GenBTV - Generation Black TV:

“You’re never broke if you’ve got ideas.”

And trust me, it was ideas on every aisle. Big love to every artist, baller, fashion head, filmmaker, student, and neighbour who stepped through, shared space, and made it magic. It was electric. It was real.

We didn’t create the culture. we just unlocked the door.

Social first and talent led. The brands that get it get it. 

We dared HUGO and REPLAY to relinquish control and hand over the reins to under the radar creative movers and shakers.

With #HUGOREPLAY, we let them loose with the capsule collection, inviting them to replay their daily routines with a twist, capturing the many ways they style the pieces for all the different moments in their day in a playful way. Rather than telling them how to live in our world, we asked them to show us how the brands could live in theirs.

What came back? A heady collection of fashion styling culture stories, from the POV of those shaking it up, all set to a soundtrack from R&B faves, Raksu, and turbocharged with our special graphics and stickers to make those TikToks really stand out.

Social-first and driven by talent.

We asked ourselves: What does true strength look like?

Our approach celebrated strength beyond muscle in preparation and recovery, in mindset and emotion, in the highs and the lows. It lived in the rituals, the sleep cycles, the small moments of recognition and in those in-between times, when you glance around and see someone cheering you on.

We brought together a diverse group of real athletes from gyms worldwide. Real people who train. They became our authentic voices on lifting, nutrition, motivation…fun

This was a truly global campaign, with stories brought to life across social, OOH, digital, and adidas stores around the world.

Me and my friend Calum Ward have been mates since working together almost 10 years ago, and despite the industry being a small world we’ve never worked together since. So last year we decided to make something together. We wanted to use the adland cheat code in something that needs disrupting. Many beers later we decided that olive oil was our opportunity.

So here we are today (drum roll please).

Introducing Proud Mary. The antidote to the boring clip art, green bottled world. We’re dripping pink into the sea of sameness.

In the ancient Aegean olive groves lived Proud Mary, The Divine Queen of extra virgin Rock ‘n’ Roll.

Proud Mary had a unique gift bestowed on her by the gods, a magical guitar carved from the sacred olive tree itself. Her deft serving of rhythm and soul made the olives grow strong.

Today her legend reverbs on in every bottle of our extraordinary Proud Mary Extra Virgin Olive Oil.

you can buy it here

Social-first, intuitive product storytelling.

We leveraged sensory-driven narratives to highlight the physical, mental, and emotional benefits of Adidas Training products across diverse channels and performance-driven contexts.

This was a strategic and creative leadership partnership with Adidas Global spanning over four years. During this time, I guided creative direction and aligned with Global Brand Strategy to ensure premium product storytelling was both elevated and functional resonating with audiences at every touchpoint, from in-store experiences to digital platforms.

Talent powered immersive experience.

Set within the iconic Selfridges basement, we unveiled The Flipside. An immersive journey into reimagined luxury. Guests were invited to explore transformative interpretations of luxury, curated by some of the world’s most visionary and emerging creative talents. Each moment was captured through the unparalleled lens of the Google Pixel, offering a perspective as bold and unique as the experience itself.

Social to power confidence to venture out

After two years of lockdowns, the world was ready to explore again. But what people really needed? Confidence.

So Volvo turned to social to make it happen.

We curated HiddenGems local spots hand-picked and tested using our Volvo Stay Safer rating. This rating looked at everything:

Crowd Density

Green Space

Natural Ambience

Vehicle Accessibility

Vehicle Utilities

Only the safest, most stunning locations made the cut.

Each one was shared straight to local Instagram feeds, so people could plan the perfect staycation knowing they were heading somewhere as safe as it was beautiful.

Social data powered to foresee the outcome of a general election.

In one of the most hotly contested elections in decades where conversation ignited across social platforms from the moment the polls opened. We set out to capture the nation’s sentiment in real time.

Introducing #10DowningTweet: a 10-foot replica of the iconic Number 10 door, brought to life with a dynamic, real-time visualisation of social media mentions for each party throughout polling. More than a data project, it was a live pulse of public opinion and even a bold predictor of the result.

Social-first awareness and education.

How do you capture three distinct audience mindsets in sharp, compelling scenarios that clearly showcase the purpose of each lens?

For adidas eyewear, we brought this to life through three unique perspectives…quite literally.

Originals – celebrating cultural refinement and style

Performance – built for ultimate endurance and precision

Sportswear – where culture and sport seamlessly collide

A creative approach that not only defined the product’s versatility but positioned adidas eyewear as a leader across lifestyle, performance, and innovation.

Creating a social content engine.

In order to succeed in it’s aim to become the world’s most iconic whisky, Chivas Regal needed to stay relevant with a younger, more culturally progressive target audience of whisky drinkers.

We know that to be relevant in this day and age, is to deliver content that is authentic, consistent and valued.

To deliver on this we created a social series of concepts and repeatable formats perfect for Chivas’ social media channels, both globally and locally, that help push us towards this goal. 

These formats formed the always-on backbone of Chivas’ online presence, whilst also having the ability to be tailored for timely reactive activity - bringing the brand solidly into the modern day.

Social-first and lightning-fast production.

What do the flawless service of Sheraton staff and the precision of a Mercedes Formula One pit crew have in common? More than you might think.

With Starwood Preferred Guest™ partnering with Mercedes AMG Petronas driver Lewis Hamilton, we drew a powerful parallel showcasing the shared speed, skill, and expertise that define both Sheraton hospitality and the world’s most elite racing team.

The power of social to revive old stories for a modern feeds.

As one of the oldest gin brands in the world, Plymouth Gin has a rich history spanning over 200 years. And there are a lot of stories squeezed into those couple of centuries – from the mutually beneficial partnership with Lord Nelson and the Royal Navy to the creation of our hero cocktails – the Gimlet and Pink Gin – by sailors on the open sea. 

The strategy was to craft a design-led Plymouth Gin story, putting our users at the centre and allowing them to discover it in its entirety through their own exploration.

Working as a core unit of UX, Tech, Design and Copywriting our first steps were to analyse the plethora of stories that surround Plymouth Gin. Through this process we categorised the stories into five ‘chapters’ before crafting a beautiful homepage experience that takes you seamlessly through them, allowing you to explore each strand of this iconic story with striking full-screen content.

A socially connected live experience.

At Australia’s inaugural Advertising Week, Google redefined engagement with Mix It Up. A series of dynamic, free-flowing spaces designed for collaboration, co-creation, and connection.

It was a home for curious minds, a place to spark ideas, provoke reactions, and inspire meaningful action.

Google’s presence extended across Luna Park with a bold, unified visual identity that transformed the venue into a playground of discovery. From networking over NFT-powered coffee cups, to filming vlogs on the ferris wheel, recording podcasts in a bespoke YouTube booth, or simply escaping the festival frenzy while Alexa delivered real-time updates, every touchpoint invited attendees to experience innovation in unexpected ways.

Connecting colour with social inspo and experts.

Since the 1950s Dulux has created seasonal printed brochures full of inspirational tips and advice on bringing your home to life through colour.

We looked at the printed pages of the ‘Let's Colour Magazine’ and saw not only great decorating tips but also a whole world of opportunity. Taking the existing magazine content, we wanted to exploit and elevate the interactions that a digital version could bring to the project; rich, expanding imagery and full screen videos, step by step guides and colours that allow the user to buy or order testers straight from the magazine.

Creating a digital version of the magazine was never a brief from the client but, thanks to our vision and digital expertise, it has become a staple platform for Dulux to help reach customers through inspirational advice.

dulux.co.uk/lets-colour-magazine

Hyper reactive personalised social.

Dulux’s innovative new Paint Mixing service allows customers to create custom-blended paints to their own ‘recipe’, selecting not only their perfect colour but also the function and finish of the paint to customise it exactly to their unique requirements. 

To raise awareness we launched a social media campaign targeting key online influencers from the world of interior design. We created personalised image ’mixes’, colour matching an item that represented the influencer and pairing it with a comical name, function and finish. This allowed us to communicate the key factual messaging around paint mixing, whilst keeping it fun, memorable and engaging. 

The content was widely shared and within hours of going live Dulux were inundated with requests from the public for a ‘mix’ of their own, which we reactively responded to, reinforcing Dulux’s promise of ‘Our colour, your way’. 

Social to tease a landmark automotive launch.

Tasked with launching the new SEAT Leon across digital, in-store, and directly into buyers’ homes, we delivered with a seamless blend of innovation and experience.

Inspired by the Leon’s first-in-class LED headlights, we created a bold teaser film for social sparking intrigue and excitement. The film then evolved into an interactive direct mail piece using image technology, transforming a simple brochure into a test-drive booking tool.

In dealerships, we brought the car to life through an augmented reality iPad experience. By scanning bespoke markers on the previous model, customers unlocked the new Leon’s features from airbags to infotainment. Turning exploration into interaction.

The launch of M&S’s new collection was our chance to set them apart from the high street and position the brand firmly in the fashion-now space.

We created an interactive online catwalk where users could instantly switch looks on the model and shop the collection in just a click.

The result? The Trend Edit sold out in under an hour. To keep the buzz alive, we refreshed the experience with a newly curated drop driving continued sales and cementing M&S as a destination for style.

Over the past few years, Chivas Regal has partnered with a series of luxury brands to offer an exclusive limited-edition tin as well as a unique product created by the collaborator. All have revolved around the notion of styling the perfect gentleman; previous examples include shoemaker Grenson and bespoke watchmakers Bremont.

This year’s partnership is with exclusive luggage brand Globetrotter - an iconic British brand that oozes style and substance.

To launch the campaign we created a making of film that showcases the craftsmanship at the heart of the collaboration. The film gives a deeper sense of the production techniques and offers insight into the details of the case. Highlighting the emotion and human quality of the product, it reflects the craftsmen themselves, tying the partnership back to the craft and care put into the production of Chivas itself.